When Facebook was founded in 2004, there were few regulations in place to determine what was allowed on the platform and what was not. The general signal that the first content moderators received a few years later was to trust their gut instincts. Eventually, a list called the Implementation Standards was created to assist the growing number of moderators. A watered-down version of this document is on Facebook's Community Guidelines page.
Facebook has always considered itself a neutral platform and therefore resisted calls for more effective censorship. However, the many bouts of bad press because of its shortcomings have left it relatively unscathed. And in fact, many former employees and insiders have found that no action is being taken to improve Facebook's moderation standards. For example, several employees left Facebook after offensive or degrading posts by influential politicians were flagged by moderators but reversed by Facebook's so-called "experts". They also say that numerous memos and presentations were given to top executives, to no avail. For example, Facebook did nothing about Trump's false political ads and rude posts about police brutality against African Americans even as Youtube and Twitter flagged similar content.
On the other hand, we have seen these same posts go down in a matter of weeks whenever Facebook gets bad publicity from the media. A profile created by a nearly militant British political party that was anti-Muslim was repeatedly flagged by moderators but never removed until they incited real-world violence, which was clearly against Facebook's protocols.
Of course, censoring content could also lead to accusations of suppressing conservatives. But analysts have found that conservative content often dominates Facebook's top posts in terms of interactions. The bottom line is, as many have seen, Facebook's algorithm, which automatically draws viral content up, is flawed, and the company has no plans to change that because it would likely result in large revenue losses if banned and flagged accounts decide to move against it.
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