Recording not currently publicly available
Dr. Tara Kirk Sell, Ph.D., Senior Scholar at the JHU Center for Health Security, Assistant Professor, Department of Environmental Health and Engineering
Responding to COVID-19 Vaccine Hesitancy and Misinformation:
Factors:
- Confidence
- Complacency
- Convenience
Misinformation - information that is false in the scientific context of the time, often the result of ignorance and poor understanding
- False cures
- Mischaracterizing disease/cure
- Scapegoating
- Conspiracies
Disinformation - purposely created and disseminated falsehoods
Ways to check:
- Assess source credibility
- Review other content from the source
- Verify with other sources
- Be wary of emotion-invoking
- Understand your biases
Critical needs:
- Maintaining and building trust
- Engaging with identity
- Communicating uncertainty
Plan for action:
- Intervene against false and damaging content
- Promote and ensure dissemination of true information
- Increase the public's resilience to false information
- Inter-sector collaboration
Responding to people who believe false information:
- Respect
- Connect on values
- Talk about tactics
- Discuss alternatives
- Encourage verification
- Provide true information
When you come across false information:
- Don't repeat
- Report
- Limit engagement
- Provide true information
Building vaccine trust
- Understand, engage, trust
- Communication, motivate, nudges, patience
Building vaccine trust:
- Understand
- Engage
- Trust
- Communication
- Motivate
- Nudges
- Patience